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Kort svar först
Hur syns ett företag i ChatGPT och andra AI-tjänster?
Synligheten formas av vilka källor systemen kan hitta, förstå och återge – och av hur tydligt företaget beskriver sin kunskap och position.
Varför spelar det roll?
Frågan påverkar hur företag blir förstådda, valda och ihågkomna. Ett tydligt svar gör det lättare att fatta bättre beslut och prioritera rätt insatser.
Hur arbetar Spotlight med det?
Vi börjar med nuläge och önskad förändring. Därefter kombinerar vi analys, positionering, påverkan, aktivering och mätning.
Se hur vi arbetar