%20--%3e%3cdefs%3e%3cstyle%3e%20.st0%20{%20fill:%20%23171040;%20}%20%3c/style%3e%3c/defs%3e%3cpath%20class='st0'%20d='M149.6,136.3c24.7,8.9,46.6,20,46.6,50.2s-35.4,53.6-71.3,53.6-38.2-3.1-56.2-11.2v-47.1h17.4c2.6,25.5-3.9,49.4,42.2,49.4s44.5-10.4,44.5-36.4-28.1-35.4-50.5-43.2c-24.5-8.9-46.3-17.7-46.3-47.9s28.1-49.7,59.3-49.7,34.6,2.9,53.6,9.9v42.7h-14.6c-2.6-20,2.1-42.7-38-42.7s-37.7,9.1-37.7,32,7.3,23.9,21.1,29.7l29.9,10.7Z'/%3e%3cpath%20class='st0'%20d='M473.7,176.8c0,39.6-14,63-59.1,63.2-45-.3-59.1-23.7-59.1-63.2s18.5-63,59.1-63,59.1,20,59.1,63M378.9,176.8c0,26.8,1.6,54.4,35.6,54.4s35.6-27.6,35.6-54.4-1.6-54.1-35.6-54.1-35.6,27.6-35.6,54.1'/%3e%3cpath%20class='st0'%20d='M802.6,115.2l3.1.5.5,11.2-21.9-.8c7,8.6,10.7,19.2,10.7,30.4,0,31.2-26,42.7-53.6,42.7-15.9-1.3-22.6-4.2-25.5-6.2-4.9,15.9-1.8,28.4,12.7,27.8,11.4-.5,21.9-1.6,32.3-1.6,26,0,46.1,6,46.1,35.9s-33,47.4-60.6,47.4-56.7-5-56.7-33,7-23.9,20-32c-8.6-15.9-6.2-33.6-.2-48.9-9.1-8.6-13.8-18.5-13.8-31.5,0-28.9,21.9-43.2,48.7-43.2s20.8,1.3,30.7,4.4l27.6-3.1ZM717.3,239c-6.8,10.9-12,21.9-9.4,32.8,5.2,16.9,23.4,22.1,39.3,22.1s51.3-17.2,38.8-45.3c-6-10.1-18-10.1-28.4-9.6h-40.3ZM772.9,156.3c0-17.9-5.5-33.8-27.6-33.8s-27.8,13.8-27.8,33.8,7,34.1,27.8,34.1,27.6-13.8,27.6-34.1'/%3e%3cpath%20class='st0'%20d='M288.2,113.9c-15.6,0-31.7,4.4-40.9,18.2v-15.6h-43.2v8.3c21.6,0,22.9,3.4,22.9,18.2v159.7c3.6,0,7.3,0,10.9-.2,3.5,0,6.9.1,10.4.2v-75.9c9.6,8.1,19.3,13.3,32.5,13.3,43.2,0,58.3-23.7,58.3-65s-12.7-61.1-51-61.1M279.3,230.5c-18,0-31-10.9-31-29.2v-46.3c0-19.3,12.5-31.2,32.5-31.2,31.2,0,34.9,25.8,34.9,51.5s-1.3,55.2-36.4,55.2'/%3e%3cpath%20class='st0'%20d='M548.7,225.2l-4.4,2.1c-4.2,1.6-8.1,2.6-12.5,2.6-16.4,0-17.2-16.1-17.2-28.6v-74.9h29.4v-9.9h-29.4v-44.2l-21.3,9.1v118.6c0,21.3,1,40.1,27.8,40.1s22.9-3.6,30.7-7.5l-3.1-7.3Z'/%3e%3cpath%20class='st0'%20d='M593.6,211.4V43.6h-44.5v8.3c21.9,0,23.2,3.1,23.2,18v167.7c3.5,0,7.1-.1,10.7-.1,11.5,0,22.6.3,33.8.5v-8.3c-22.1,0-23.2-3.4-23.2-18.2'/%3e%3cpath%20class='st0'%20d='M664.8,211.4v-95h-44.5v8.1c20.8,1.6,23.1,1.6,23.1,18.5v94.6c3.6,0,7.1-.1,10.7-.1,11.5,0,22.6.3,33.8.5v-8.3c-22.1,0-23.2-3.4-23.2-18.2'/%3e%3cpath%20class='st0'%20d='M927.4,211.2v-52.6c0-28.4-3.9-44.7-37.2-44.7-25.8,1-36.2,9.4-42.2,17.7h-.5V43.6h-44.8v8.3c21.6,0,23.2,3.4,23.2,18.5v167.2c3.5,0,7.1,0,10.7-.1,11.5.3,22.6.3,33.8.5v-8.3c-22.1,0-23.2-3.4-23.2-18.5v-47.4c0-22.6,6.5-38.5,32.3-38.5s26.8,18.2,26.5,39.8v72.5c3.5,0,7.1,0,10.7-.1,11.4.3,22.6.3,33.8.5v-8.3c-22.1,0-23.2-3.4-23.2-18.5'/%3e%3cpath%20class='st0'%20d='M1021.7,225.2l-4.4,2.1c-4.2,1.6-8.1,2.6-12.5,2.6-16.4,0-17.2-16.1-17.2-28.6v-74.9h29.4v-9.9h-29.4v-44.2l-21.3,9.1v118.6c0,21.3,1,40.1,27.8,40.1s22.9-3.6,30.7-7.5l-3.1-7.3Z'/%3e%3cpath%20class='st0'%20d='M638.5,71.2c0-8.1,6.5-14.6,14.6-14.6s14.6,6.5,14.6,14.6-6.5,14.6-14.6,14.6-14.6-6.5-14.6-14.6'/%3e%3c/svg%3e){kind=small}
Kort svar först
Hur kombinerar man PR och digital marknadsföring?
Låt PR skapa relevans och trovärdighet och använd digital marknadsföring för att förstärka, testa och konvertera intresset.
Varför spelar det roll?
Frågan påverkar hur företag blir förstådda, valda och ihågkomna. Ett tydligt svar gör det lättare att fatta bättre beslut och prioritera rätt insatser.
Hur arbetar Spotlight med det?
Vi börjar med nuläge och önskad förändring. Därefter kombinerar vi analys, positionering, påverkan, aktivering och mätning.
Se hur vi arbetar