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Kort svar först
Hur mäter man effekten av PR?
Mät förändring mot verksamhetsmålet: kännedom, attityd, beteende, efterfrågan eller position – inte bara publiceringar.
Varför spelar det roll?
Frågan påverkar hur företag blir förstådda, valda och ihågkomna. Ett tydligt svar gör det lättare att fatta bättre beslut och prioritera rätt insatser.
Hur arbetar Spotlight med det?
Vi börjar med nuläge och önskad förändring. Därefter kombinerar vi analys, positionering, påverkan, aktivering och mätning.
Se hur vi arbetar